Increase Online Giving
Optimize your donation form conversion rate and average gift with website experimentation.
What is Website Experimentation?
Website experimentation involves testing different versions of your website to see what drives user engagement and conversions.
By running controlled experiments, like A/B tests, we can identify which elements—like design, content, or user flow—resonate most with your audience.
Why you need it:
- Remove guesswork: Rely on real data, not assumptions.
- Increase conversions: Improve what matters—leads, average gift, or new donor conversion.
- Stay competitive: Ongoing testing keeps you ahead of market trends and donor preferences.
Stop guessing. Make better decisions with data.
TRACK
Monitor donor behavior and identify opportunities to increase giving.
OPTIMIZE
Increase donation form conversion rates with ongoing A/B testing.
ENGAGE
Increase user engagement through personalized content experiences.
Understand Your Audience
We combine cutting-edge website testing with actionable insights to drive your business forward. Our tailored strategies help you:
- Track User Behavior: Track what’s working and what isn’t through heatmaps, session recordings, and funnel analysis.
- Boost Conversions: A/B and multivariate testing reveal the best ways to turn visitors into donors.
- Personalize Experiences: Target users with content and experiences that speak directly to them, creating more meaningful engagement.
Every step is designed to create measurable growth.