Free Audit

Upgrade ClassPass traffic into
full paying members.

Cobalt Labs helps businesses increase net recurring revenue by improving the membership engagement experience with AI.

Request a Free Growth Audit See Your Conversion Gap
95%
of AI projects fail before they deliver measurable business value
1–3%
Typical: 1–3% conversion
Designed to reach: 8–12% conversion
40%
average annual churn
$0
upfront cost → we earn only when you generate new revenue

Why 95% of AI Fails

We close the gap between AI potential
and revenue growth.

Organizations spend on AI tools, consultants, and internal teams, then watch 95% of those projects stall before they deliver measurable revenue. The issue isn't the technology. It's the absence of someone who owns the implementation, the optimization, and the outcome. Cobalt Labs helps businesses close the revenue gap with technology expertise.

We own the implementation. Cobalt Labs builds, runs, and optimizes the full AI engagement stack.
We design for one outcome. Every decision is optimized for converting visitors into paying members.
We earn when you earn. 100% performance-based. No fees, no retainers.
95%
of AI initiatives fail to deliver measurable business value, McKinsey & Company

The most common reasons

No production path, proof of concepts that never ship to real users
No domain specificity, generic LLMs with no training on member behavior
Integration complexity, can't connect to booking platforms, member data, or CRMs
No feedback loop, AI that doesn't improve from the studio's own data
Wrong delivery channel, apps that members never download; email that never gets opened

The Cobalt Labs Model

AI aligned to your revenue goals.

We help you convert occasional visitor traffic into engaged members. Cobalt Labs builds and runs the complete AI engagement system with outcomes aligned with your revenue growth goals.

01
Convert

First-Visit Conversion

ClassPass, Groupon, and Eventbrite send visitors. Studios see fewer than 3% become paying members. Cobalt Labs detects every discovery-platform visit and opens a personalized AI SMS conversation within hours, adapting to each visitor's responses, not a static template. Designed to move conversion toward 8–12%.

3–4× conversion lift
02
Retain

Churn Prevention

40% of members churn every year, most without any signal. Cobalt Labs scores every member on churn probability, flags risk 3–4 weeks before cancellation, and dispatches the right intervention automatically. The right message, at the right moment, through the right channel.

+20% retention uplift
03
Expand

Revenue Expansion

Converting and retaining members is the foundation. Cobalt Labs identifies upgrade and referral opportunities based on behavioral signals, and activates them at the optimal moment. Revenue grows not just from new members, but from deepening relationships with the ones you already have.

Member lifetime value lift

Delivered via SMS

98% Open Rate.
No Manual Processes.

The channel your members already live in. No download friction. No push notification permissions. Just a text thread that feels personal.

Works via SMS, native experience, 98% open rate vs. 20% for email
Handles objections in real time, AI responds to price concerns, timing issues, and questions conversationally
Improves with every conversation, the model learns from your studio's data, not generic training sets

Conversations like this drive higher conversion into full paying members.

Messages are designed to feel helpful and relevant, not automated or repetitive.

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See what your business can achieve in just 15 minutes.

Conversion outcomes.
Aligned to growth goals.

Conversion
3–4×
ClassPass-to-member conversion lift vs. the 1–3% industry baseline. AI conversations that adapt to each visitor outperform generic follow-up sequences.
Retention
+20%
Estimated retention improvement from predictive churn intervention. Members flagged at risk 3–4 weeks before cancellation and reached with the right message stay at significantly higher rates.
Time to Live
Days
No engineering resources required on your side. Cobalt Labs connects to your booking platform, provisions the SMS infrastructure, and runs the AI.

NRR Impact Calculator

See the Revenue Gap.

Adjust the inputs below to model what Cobalt Labs would actually be worth for your studio.

80
$179
3%
50%
Estimated additional annual revenue
$0
with Cobalt Labs, based on your inputs
New members / month with Cobalt Labs —
Current new members / month —
Additional members / month —
Retention improvement (est.) —
Projected NRR with Cobalt Labs —

Projections use a 10–12% Cobalt Labs conversion target and a 20% retention uplift estimate. Actual results vary by studio size, market, and visit volume.

Want this implemented for your studio?

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Access Your Growth Audit Now

You’re losing revenue right now.

The average studio converts less than 3% of ClassPass visitors. We'll show you exactly what closing that gap is worth.

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